Writing appears as simple as presenting facts in the right order. Despite that, you never see people deep-reading internet content, whereas they spend countless hours immersed in best-selling fictions. What's the reason for this?
Good writing requires you to keep the story moving with every sentence. You writing should not be "on the nose," which means spelling out everything rather than letting the reader connect the dots.
For example, a bad business book tries to expand on what should have been a blog post. A good book tries to make a large idea concise. In short, bad authors focus on expanding, and good authors focus on compressing. Bad writing resembles a todo list, whereas good writing makes you see things "in your mind's eyes."
But all good writing starts with the pursuit of making a great idea concise.